This Week’s Top Stories
Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode
(Marketingland, 10/27/15)
PNConnect Insight – Somehow a community of 66 million consumers in the United States alone is considered too small, and revenue increases of 58% in Q3 2015 vs. Q3 2014 are considered “slow growth.” Such are the expectations for Twitter. The company’s recent changes to its platform may yet attract new users and placate investors — though it could be argued that generating new users isn’t as important as driving existing users to interact more, buy more, and pay for more advertising on Twitter. In the meantime, expect to hear more stories about how Twitter is disappointing investors, which will contribute further to the perception that Twitter is having problems.
Read the rest of the stories on the PNConnect blog.