On Snapchat, Brands Trust Influencers, But Verify With Only Screenshots
(Wall Street Journal, 11/19/15)
PNConnect Insight – Screenshots of personal account analytics? Is this real life? If you’re wondering why even more money isn’t being spent on Snapchat advertising, either directly or through influencers, “lack of metrics” is always the answer.
Read the rest of the stories on the PNConnect blog.