This Week’s Top Stories
Shareaholic: Twitter Sharing Drops 11% After Twitter Kills Share Counts
(Marketingland, 12/4/15)
PNConnect Insight – The “share counts” feature — recently killed by Twitter — showed readers how many times a particular piece of content is shared on Twitter by other users. This move seems to be having a direct impact on how frequently users choose Twitter over another network (Facebook, LinkedIn, Pinterest, etc.) to share content they find interesting. Having share counts along with comment counts is a strong way to signal to resets that there’s a conversation around what a publisher has written.
There’s an interesting social experiment in why people are more willing to share on a network when they can see that others have done the same thing. Unfortunately for Twitter, it really can’t afford to be doing any social experiments right now; it has wary investors to placate who will not be happy about an 11% drop in share of voice. While a reversal would be embarrassing for Twitter, it may have no choice but to restore share counts if it continues to lose share of voice.
Read the rest of the stories on the PNConnect blog.