This Week’s Top Stories
Vine Co-Founder Launches Peach, Here’s What You Need To Know
(TheDrum, 1/9/16)
PNConnect Insight – This is certainly a thing that happened. It’s easy to launch a new app and get the tech media to jump all over it, especially with a founder with an actual track record and an amusing approach to engagement. Getting a critical mass of users is another issue, though, and the site is already seeing issues with fake celebrity accounts, something that could hurt adoption by real celebrities and subsequent use by us normals. While some brands have jumped in, there’s a healthy amount of skepticism over whether the initial buzz can be sustained. Read more of our thoughts on the launch of Peach on the PNConnect Blog.
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