This Week’s Top Stories
(Facebook Newsroom, 2/1/16)
PNConnect Insight – Just when you thought it was safe to go back in the algorithm… Facebook changes it again. For users this change is probably welcome, as it furthers Facebook’s efforts to help viewers weed out “viral” content and help them see more of the stories they are most likely to engage with. But for brands and marketers, Facebook is once again making it harder to reach the audiences we spent years cultivating (and in many cases, paying Facebook to help us attract). Facebook software engineers have noted that page owners should avoid asking users to take specific actions (like “click here”) in posts to avoid negative changes to referral traffic. (Keep a sharp eye on your referral traffic in the next few weeks to check for this change’s impact.) The bottom line is that Facebook is making it harder for brands to reach Facebook users without paying for the privilege.
Read the rest of the stories on the PNConnect blog.