Porter Novelli

This Week’s Top Stories

Twitter’s Algorithmic Timeline Now Fully Rolled Out, Few Opt-Outs Reported

(Marketingland, 3/18/16)

PNConnect Insight – Wait, all the hand-wringing from the Twitter community was overwrought drama? And less than 10% of Twitter users have chosen to opt out of the new timeline? And most metrics — like daily usage, per-user “favorites,” per-user retweets, per-user replies, and per-user tweets — are actually increasing? No way!

Don’t believe everything you read from digital pundits — especially as Twitter continues to experiment. Remember, everyone who has ever held up signs proclaiming that the “end of the world is nigh” has been wrong so far…and the same has been true for Twitter naysayers.


Via Poynter

Read the rest of the stories on the PNConnect blog.