THIS WEEK’S TOP STORIES
Facebook has further altered the terms of its deal with brand publishers: Facebook will be decreasing the reach of publishers’ posts while boosting those from family and friends. Brand managers should continue to temper expectations as to Facebook’s benefits.
Twitter has introduced Dashboard as a place for brand account management. Users can schedule Tweets, monitor related conversations and more. Most of these features are available through other CMS platforms, but it’s nice to see Twitter offering them as a native feature.
Read the rest of the stories on the PNConnect blog.