Global public relations leader Porter Novelli (PN) was selected by Panasonic Consumer Electronics Company (PCEC) as its PR agency of record. The agency was awarded the company’s North America consumer business at the end of April following a competitive search.
“We’re thrilled to partner with Panasonic at such an exciting time for the company,” said Brad MacAfee, chief executive officer, Porter Novelli. “We see an untapped opportunity for PCEC to capture the imagination of consumers, and we want to help them harness it.”
The brief includes comprehensive consumer communications support for Panasonic’s wide range of consumer solutions, including beauty and grooming, home appliance, imaging and home entertainment product portfolios.
“Panasonic’s heritage is rooted in state-of-the-art technology that helps consumers live a better life, a better world,” said Dennis Eppel, senior vice president, Panasonic Consumer Electronics Company. “Porter Novelli clearly demonstrates a deep understanding of, and appreciation for our business, and has all of the capabilities we look for in a strategic communications partner. We look forward to further developing the partnership and working together to elevate and expand awareness of Panasonic’s products among target consumers.”
About Porter Novelli
Porter Novelli is a global public relations agency built on a rich heritage of marketing for social good. We’ve been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. Panasonic was featured in Fortune Magazine’s 2016 ranking of 50 companies that are changing the world and doing well by doing good. To learn more about our products, visit panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.