When I joined Porter Novelli I was thrilled to join a group of people who share the same passion around purpose-driven brand strategy and championing issues that matter in society. Even more exciting was the ability to put that passion into action, and over the last month I’ve had the privilege to work with a talented global team of experts on an important project promoting social equality and corporate allyship.
Culminating this week, and chaired by The Economist editors, May 24th marks the third annual Pride and Prejudice Summit, a 24-hour event spanning three cities globally to continue driving impactful discussions about how to push the global LGBT agenda forward. Porter Novelli was named the official public relations partner for The Economist Events for this prestigious event. In collaboration with The Economist Events team, we activated local teams in New York, London and Hong Kong who have been working to drive media and influencer engagement around the summit.
This year’s Pride and Prejudice will continue to drive global conversation around LGBT diversity and inclusion and hone in on how united advocacy efforts from policymakers, companies and individuals can turn these fruitful discussions into meaningful action that aims to improve the rights and societal treatment of LGBT people worldwide.
At the live event this week, leaders across business, government and society will gather to address these issues head-on. In New York, we will hear from speakers ranging from Intel and Salesforce to the Transgender Law Center, and even the government of Costa Rica, who will talk about what it takes to translate good intentions into meaningful action. The Economist Intelligence Unit will also release new research on the promising future of advocacy for LGBT rights and the existing obstacles to progress.
As the conversation on equality for a better future continues to build around the world, I see this project as an incredible opportunity to live out our agency’s values by digging deeply, and standing for the right idea to make a positive impact. We are excited to see what tomorrow brings and are honored to be in a position to shine the light brighter on equality. Let’s continue to push for progress, PN-ers.