Red Nose Day and the Power of Partnerships

by Porter Novelli
Purpose 5.23.19

Red Nose Day, the national fundraising campaign to end child poverty, has raised nearly $150 million since 2015 – impacting more than 16 million children in the U.S. and around the world.

In the run up to this year’s Red Nose Day on May 23, Porter Novelli CEO Brad MacAfee sat down with Comic Relief USA CEO Janet Scardino to discuss the campaign and Red Nose Day’s ongoing approach to developing a diverse roster of Purpose-led partnerships, which empowers each partner to connect with their audience in unique ways, all while laddering up to a common theme and goal of ending child poverty. Watch highlights from the discussion below and learn more about how you can help end child poverty with a Red Nose.

As agency of record for Comic Relief USA, Porter Novelli is dedicated to supporting this cause. Watch for updates across our network below and on our social channels as we work together to help end child poverty, one nose at a time!

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