For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
“Liminal” is the word we use to describe the space between — where things are not exactly as they were and not yet what they will become. We can already sense that none of us will return to life as we knew it before. And yet, we collectively do not know what ‘next’ looks like.
So, how do individuals, organizations and communities absorb what is happening and still find the space to imagine what lies ahead? For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.
Read more in the original post by Sandy Skees, EVP, Innovation & Impact practice lead on Sustainable Brands.