We are proud to share the Porter Novelli COVID-19 Tracker: Wave III – a benchmark study examining American expectations of companies during the coronavirus pandemic. As the United States finds itself still in the grips of this social, economic and health crisis, the implications for organizations have become increasingly complex. We continue to produce this research to serve as a beacon where there is no roadmap – and plan for the unprecedented.
As the crisis evolves further, new and different considerations come into focus. Not only must companies continue to position themselves as drivers of COVID-19 relief efforts and take responsibility for developing long-term solutions for the crisis, the latest wave of data reveals they need to assume a new role – as a key decision-maker in when and how to reopen the economy. Increasingly, Americans are turning to the business community for leadership and guidance in nearly all areas of this crisis – and are seeking to reward those companies who act with an employee-first and community-oriented approach.
The Tracker continues to prove what we at Porter Novelli have known to be true: purpose is the path forward, not only during this crisis, but into the future. While it is clear that a return to normalcy isn’t possible, we can take this moment of crisis and seek to emerge on the other side changed for the better. We hope the data and insights gleaned in this report will equip business leaders to not only act with confidence today, but also inspire a new way of leading for a stronger and brighter tomorrow.
Introducing the Porter Novelli COVID-19 Tracker: Wave III: