With reports from the IPCC calling “code red” on climate, Americans are becoming exponentially more aware and concerned about the world’s climate crisis. Still, most are not sure how they can contribute to solving such an immense threat as an individual. One place they are looking for answers is the corporate sector. In fact, our recent research shows that 71 percent of Americans want companies to help them take more sustainable actions in their everyday lives. Today, we dive into how two major corporations are joining forces to do exactly that.
Procter & Gamble and Walmart are combining efforts to educate families and individuals on incremental changes they can take in their own households to cut down on resources. This includes interactive videos hosted by elementary school “scientists” that take viewers through each room in the home to show where they can save water, energy and even money. The two brands also assembled a one-stop shop for consumers to easily purchase environmentally friendly products, called Built for Better. Mindy Sherwood, President of P&G’s Global Walmart business and Chief Sales Officer at P&G , explains how this collaboration “is a great example of how P&G brands, together with our retailer partners, can encourage more sustainable consumption, making it easy for people to shop for and use the brands they love in a more sustainable way — with no tradeoffs in the product performance they expect.”
As the world reaches new levels of climate urgency, all players must elevate their action. For companies, this means seismic operational changes – but also, leveraging the power of marketing and communications engines to raise awareness and create behavior change. Indeed, 68 percent believe they can make an impact on the climate crisis through making more sustainable purchases – but it’s up to companies to show them the way.