As you may know the popularity of social media platforms like YouTube, WhatsApp and Instagram have grown exponentially over the past decade. However, in recent years, there has also been a surge in the appearance of emerging platforms that offer users new ways to connect, share and consume information. This is a testament to the ever-evolving nature of the digital world and whilst some may fade away others, like Hive Social, are set to become the next big thing.
So, why should you consider a newer platform for your next social media campaign?
It takes a potential customer at least 7 times to see a message before they’ll be provoked to take an action.
In light of Twitter’s recent downfall, we are entering a social media revolution where an over-reliance on a single social media platform poses a risk. Therefore, it’s important to diversify beyond focusing on one or two social media platforms as this will maximise your campaigns chances of success.
Alongside this, social media algorithms are everchanging. The truth is what may go viral on Facebook may not be appreciated on Instagram. Rather than fighting the system, we recommend going to the platforms that work for your brand and bear in mind that the more touch points a potential customer has the more likely you are to achieve your call-to-action.
Emerging platforms are offering cheaper advertising rates than social media giants.
As emerging platforms are trying to gain a foothold in the advertising market, they are willing to offer lower rates to attract advertisers away from established social media giants. Particularly if you’re advertising a niche product that resonates with Generation-Y and Z, it’s worth exploring other platforms.
Last year, a study by Creatopy, an ad design platform, found that TikTok’s CPM (cost per 1,000 impressions) from video advertising was almost half that of Instagram Reels, a third less than Twitter, and 62% less than Snapchat.  Therefore, if you’re on a budget and want to create an innovative, creative campaign, we advise exploring this big opportunity to target younger audiences at cheaper prices.
Generation Z is moving away from big corporations and are interested in supporting smaller platforms 
As the first true digital natives, Generation Z has grown up in a world dominated by social media. From Snapchat to TikTok, these younger users have witnessed the rise and fall of countless platforms, each promising to offer something new and exciting. Yet, as social media continues to evolve, many young users are calling for the ability to have a say in how these platforms are designed and run.
Fast forward to today, and we are seeing a new trend emerge. Rather than sticking with the established social media giants, more and more young users are turning to newer platforms that offer a more nostalgic experience. These platforms are listening to feedback and giving users what they want.
One platform that has managed to strike this balance is Hive Social, a social media app founded by Kassandra Pop. Pop, who is herself a member of Generation Z, has made it a priority to connect with Hive’s users on a personal level. Rather than relying on surveys and focus groups, Pop listens to users’ feedback directly, engaging with them on social media and through other channels. This can be attributed to a large part of the apps success and as social media continues to evolve, we’re looking forward to seeing how other platforms respond to this trend and whether they will follow Hive’s lead in prioritising user feedback and engagement.
Download the app. Our advice is to take true ownership of your online community and set yourself up for success in the long term by exploring new social media platforms. By doing so, you can diversify your social media presence, reach new audiences, keep up with trends and find a platform that is the perfect fit for your specific needs.
If you’d like guidance on your current social media strategy or would like to explore a newer social media platform, get in touch!