Agency Wins for Public Sector Campaign of the Year and Best Use of Research and Measurement
NEW YORK, March 15– Global communications leaderPorter Novelli today announced that it took home the top prize for Public Sector Campaign of the Year, and Best Use of Research and Measurement, at the PRWeek Awards 2010 at a ceremony held in New York City on March 11, 2010. PRWeek is a leading journal for public relations and corporate communications professionals.
The agency earned the “Public Sector Campaign of the Year” on behalf of work for the Federal Deposit Insurance Corporation (FDIC), for the “The More You Know, the Safer Your Money” campaign. Open to government departments and public-sector agencies, this award recognizes effectiveness in communicating and addressing issues related to a single public-interest topic.
Porter Novelli also won the “Best Use of Research and Measurement” award for its work with the Centers for Disease Control and Prevention for the campaign, “A Well-Informed Mom – Educating Moms on the Signs of MRSA.” The award honors the effective use of research and evaluation in both setting goals and measuring success for a campaign.
“We are delighted to be honored with these awards from PRWeek,” said Gary Stockman, CEO,Porter Novelli. “Both of these campaigns underscore the critical importance of having a deep understanding of the target audience in order to inform the creative strategy and assess results. And it’s through that process that we’re able to transform the attitudes, beliefs and behaviors of those who matter most to our clients.”
The PRWeek Awards are an annual event honoring the top campaigns, agencies and practitioners of the past year, and are judged by a panel of public relations professionals from agency, corporate and government teams, as well as PR education professionals.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. ( OMC). Porter Novelli is the large agency making the biggest impact—and generating the most buzz—in the social media space. With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence—changing attitudes and behaviors by having the right conversations with the right people at the right time.