NEW YORK, May 27, 2010–Global communications leaderPorter Novelli announced that the agency has earned three 2010 SABRE Awards. The SABRE Awards, which recognize Superior Achievement in Branding and Reputation, are managed by The Holmes Group, a leading global public relations publishing operation.
In the U.S., Porter Novelli won a Gold SABRE for Business-to-Business Marketing, Existing Product, on behalf of its work supporting the Hewlett-Packard (HP) Web-connected home printer.
In Europe, Porter Novelli’s Brussels team earned a Gold SABRE in the Fashion and Beautycategory for the “Geef Om Haar,” or “Care About Her/Hair” campaign supporting Pantene for Procter & Gamble.
APRA Porter Novelli Bulgaria earned the Bronze SABRE for Best Media Placement: Magazine, working with the Council of Ministers, Bulgaria on the 100th anniversary of Bulgarian Independence.
Gold SABREs recognize the best programs in specific brand-building and reputation management categories; Silver SABREs recognize the best programs in specific industries; and Bronze SABREs recognize excellence in technical aspects of communications. Iron SABREs honor agency initiatives.
“We are especially pleased to have earned several SABREs for our global work,” said Gary Stockman, CEO, Porter Novelli. “These honors reinforce our knowledge that the foundation of any successful campaign is a profound understanding of the target audience. Our relentless focus on deep human insights drives our strategy and creative and allows us to develop programs that make a measurable impact on our clients’ businesses.”
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC). In 90 offices in nearly 60 countries, Porter Novelli combines the power of immersion with the rigor of research to create deep human insights that enable us to transform the opinions, beliefs and behaviors of those who matter most to our clients. For additional information, please visit www.porternovelli.com.