Agency to Provide Real-time Sentiment Analysis Throughout the Festival
NEW YORK and CANNES, France, June 20, 2010 – As the 57th Cannes Lions International Advertising Festival debuts today, global communications leader Porter Novelli will be delivering real-time analysis of the Festival topics and trends that people are talking about.
The agency is on the ground in Cannes, France, providing real-time measurement, tracking and analysis of the online conversations surrounding the annual awards competition. Porter Novelli is posting its findings and hosting discussions at its Festival blog, Conversations@Cannes, http://cannes.porternovelli.com.
In conjunction with client MOFILM, Porter Novelli is hosting a social media hub outside the Debussy Theatre at the Palais des Festivals, from which the agency will blog, tweet and publish trending topics, key metrics and insights throughout the Festival.
“We create behavior change based on our ability to understand how people feel and what they are talking about,” noted Gary Stockman, CEO, Porter Novelli. “We have significantly expanded this capability into digital and social media, and Cannes is an ideal opportunity for us to showcase our skills and insights – while at the same time provide people with a real-time glimpse into the thoughts and feelings of the industry’s leading lights.”
In addition to providing Conversations@Cannes, Porter Novelli also has two leaders serving as Festival jurors. Julie Winskie, president, global clients and Nandita Lakshmanan, CEO of The PRactice Porter Novelli (India), are both jurors in the public relations category.
“We believe the increase in entries in the Cannes public relations category can be directly attributed to the power of PR in a central or leading role in a campaign,” said Winskie. “The advances in digital metrics are proving the ‘return on engagement’ that is unique to authentic, two-way stakeholder dialogue. We are looking forward to demonstrating this further through Conversations@Cannes.”
Follow Porter Novelli’s take on the 57th Cannes Lions International Advertising Festival at Conversations@Cannes, http://cannes.porternovelli.com. After the Festival, the agency will be distributing a wrap-up report to people who sign up at its blog site.