Porter Novelli is at the center of the activities at the 57th Cannes Lions International Advertising Festival in the south of France, both literally and digitally.
Working with client MOFILM, Porter Novelli has established a social media hub directly outside the Debussy Theatre at the Palais des Festivals. The agency is providing real-time measurement, tracking and analysis of the online conversations surrounding the competition, posting findings and hosting discussions at its Festival blog, Conversations@Cannes,http://cannes.porternovelli.com.
Porter Novelli staffers Israel Mirsky, Lauren Stone, Joel Johnson, Kerry Gaffney and other are blogging, tweeting and publish trending topics, key metrics and insights throughout the Festival.
“We create behavior change based on our ability to understand how people feel and what they are talking about,” noted Gary Stockman, CEO, Porter Novelli. “We have significantly expanded this capability into digital and social media, and Cannes is an ideal opportunity for us to showcase our skills and insights – while at the same time provide people with real-time insights into the thoughts and feelings of the industry’s leaders.”
The largest gathering of worldwide advertising and communications professionals in the world, the Cannes Lions Advertising Festival is hosting more than 10,000 delegates from more than 90 countries, as well as 12,000 industry guests. Thousands of ads will be screened and judged by some of the most prominent thought leaders in business, marketing and communications, many of whom will also share knowledge through seminars and workshops.
In addition to the real-time sentiment and conversation tracking on Conversations@Cannes, Porter Novelli is also proud to have two agency leaders serving as Festival jurors. Julie Winskie, president, global clients and Nandita Lakshmanan, CEO of The PRactice Porter Novelli (India), are both jurors in the public relations category.