Porter Novelli

Agency Honored for Tactical Excellence, Campaign Achievement
Porter Novelli won a Bronze Anvil for “Discovering DEWmocracy” on behalf of Mountain Dew and PepsiCo in the Public Relations Society of America annual awards ceremony, held on June 3, 2010 in New York City. The campaign won in the “Web Site – Online Media Room” category.
In the Silver Anvil competition, Porter Novelli earned an Award of Excellence in the “Events and Observances – Seven or Fewer Days” category on behalf of Wizards of the West Coast for “The Sights of Zendikar – Gaming Communities Unite to Celebrate – Magic” campaign.
The Silver Anvils recognize the very highest level of achievement and is the established icon of the “best of the best” public relations practices. Bronze Anvils honor outstanding public relations tactics — the individual item