Porter Novelli Public Services took home Gold and Silver ADDY® Awards in a ceremony presented by the DC AD Club at the Almas Temple, Washington, D.C. The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation (AAF), its chapters and districts. With 40,000 entries nationwide, the ADDY Awards Competition is the U.S.advertising industry’s largest and most representative competition for creative excellence.
Porter Novelli Public Services (PNPS) won a gold ADDY in the Consumer Website/Services category for the FINRA Investor Education website,www.usfinancialcapability.org. This dynamic, interactive website displays the results of America’s first state-by-state financial capability survey. The site features a clickable map of the U.S. and allows the public, policymakers and researchers to delve into and compare the financial capabilities of Americans in every state and across geographic regions.
PNPS took home a silver ADDY in the Consumer Website/Product category on behalf of The Laughing Cow website– www.thelaughingcow.com. In 2010 Porter Novelli revitalized The Laughing Cow website, transforming it from a static site to an interactive destination showcasing the brand, products and influencer voices. The Laughing Cow blog, which sits on the website, allows for a two-way dialogue between the brand and consumers that highlights the fun, healthy lifestyle that The Laughing Cow represents. The website was made into a resource hub complete with recipes, fitness tips and links to other social media channels such as Facebook and Twitter.
“It is an honor to have earned these top industry awards from the American Advertising Federation,” said Kiki McLean, senior partner, global head of public affairs and managing director of Porter Novelli Public Services. “At a time when digital innovation is changing the rules daily and audience engagement is crucial to success, these signify our ability to deliver integrated, digital ideas for our clients that deliver transformative results.”