Global communications leader Porter Novelli today announced that it won two SABRE Awards in a ceremony held here last night. The SABRE Awards, which recognize Superior Achievement in Branding and Reputation, are managed by The Holmes Group, a leading global public relations publishing operation.
Porter Novelli earned a Gold SABRE for its “Turning Skeptics into Believers” campaign in support of the launch of Gillette Fusion ProGlide in the Marketing to Men category. The “Quitter in You” campaign on behalf of the American Lung Association earned the agency an Iron SABRE in the Research category. The Gillette Fusion ProGlide launch also earned a Bronze SABRE Certificate of excellence in the Widget/Mobile Applicationcategory.
Gold SABREs recognize excellence in practice areas, while Silver SABREs honor the top work in specific industry categories. Iron SABREs acknowledge the best public relations management, and Bronze SABREs recognize excellence in creating a specific kind of public relations content.
“We are delighted to have earned these top honors from The Holmes Group,” said Gary Stockman, CEO, Porter Novelli. “At a time when the rules of communications are changing almost daily, these awards recognize the creativity and innovation of our staff, and their extraordinary ability to reach, engage and influence disparate audiences on behalf of their clients.”