Porter Novelli took home three top prizes in the 24th Annual Big Apple Awards which took place on May 26 in New York City. The awards ceremony, presented by the New York Chapter of the Public Relations Society of America (PRSA-NY), recognizes excellence in public relations.
The agency won twice for the Time to Talk Cardio campaign on behalf of Merck, in the Public Service (Business) and Website (New or Newly Designed) categories. Porter Novelli also won Best Marketing: Consumer Products on behalf of the Gillette Fusion ProGlide Launch: Turning Skeptics into Believers campaign.
“We are very pleased to have won these awards for work as wide ranging as public service, website development
and a consumer product launch,” said Julie Winskie, global president, clients. “These awards underscore the transformational results we can achieve for clients when a deep understanding of the target audience drives both our strategic and creative processes.”