Today’s 24/7 media environment demands constant engagement, not just between organizations and their audiences, but between organizations and the news – traditional, online and social media. Today, global communications leader Porter Novelli announced the launch of “Porter Novelli Radar,” which provides clients with round-the-clock monitoring of the issues most important to them.
This made-for-speed hub tracks broadcast coverage and social and online conversations – as they happen – facilitating issues tracking, strategic counsel and reputation management in real time. The Porter Novelli Radar command center is housed in the agency’s Atlanta office and serves clients across North America.
“Early warning and immediate response is a must today when it comes to managing issues and protecting reputations,” said Gary Stockman, CEO, Porter Novelli. “Porter Novelli Radar is operated by a dedicated staff and managed by our team of corporate and public affairs experts who can provide clients with immediate and strategically grounded responses to any adverse event.”
Porter Novelli Radar is the latest enhancement to the agency’s Real-time Reputation specialty, which was created last year. Earlier this month, Porter Novelli announced the additions of two crisis communications experts, Sean Smith, former communications chief at the U.S. Department of Homeland Security and Alex Woolfall, formerly of Bell Pottinger, to this team in the U.S. and the UK, respectively.
Porter Novelli Radar offers three discrete monitoring services:
- Issues Monitoring – Ongoing monitoring of digital and traditional media for simmering and ongoing issues, from litigation to product attacks to regulatory challenges, to name a few.
- Real-time Tracking and Mitigation– Provides as-it-happens monitoring and reporting once a crisis situation, such as an environmental incident, employee misconduct or a digital security breach, is detected. Real-time reports are issued with recommendations for immediate strategic response.
- Trend Analysis – Tracking the top influencers and news affecting an industry, organization or ongoing issue and offering interpretation gleaned from social, online, print and broadcast media coverage.
“Porter Novelli Radar helps our clients understand what is happening as it happens,” said Brad MacAfee, senior partner, managing director of Porter Novelli’s Atlanta office. “We have all seen a Tweet and/or Facebook comment or traditional news story explode onto the world stage in a matter of minutes. With these extra capabilities, we can ensure that our clients are rapidly prepared and ready to blunt any challenges to their reputations.”