Apex Communications Porter Novelli took the top prize in the Consumer Marketing/Existing Product category at the first annual Global SABRE Awards ceremony held September 29 in Sintra, Portugal. The SABRE Awards, which recognize Superior Achievement in Branding and Reputation, are managed by The Holmes Group, a leading global public relations publishing operation.
The Global SABRE recognized Apex Communications Porter Novelli “Surprisingly Lifebuoy” campaign on behalf of Unilever. The campaign also was a finalist for the Platinum SABRE which honors the “Best Public Relations Campaign in the World.”
Global SABRE Awards were presented in 28 categories, and chosen from the winners of each category in the North American, EMEA and Asia-Pacific SABRE Awards competitions.