Porter Novelli announced today it won two awards at the 2012 PR News Digital Awards, which honor the year’s top digital campaigns and demonstrate the power of digital in strategic communications. The winners were announced recently at a luncheon in New York City.
Porter Novelli won in the following categories:
- Best Contest/Game, on behalf of Uncle Ben’s® “Ben’s Beginners™ Cooking Contest”
- Digital Marketing Campaign, $500k, together with HP for “HP Inkology”
Porter Novelli also was shortlisted as PR Agency of the Year: Digital.
“Digital programming is a fundamental pillar for every communications plan and must be incorporated at the strategic level,” said Michael Ramah, acting CEO, Porter Novelli. “To achieve results that are even greater than what our clients expect, we need to connect with audiences wherever they are and through whichever medium they prefer to interact. Digital is always going to be a critical avenue for engagement,” Ramah added.