NEW YORK, February 11, 2013 – Global communications leader Porter Novelli announced today it won the best Facebook Communications Campaign at the 2013 PR News CSR Awards, which honor the year’s top corporate social responsibility campaigns. The winners were announced today at a luncheon at The National Press Club in Washington, D.C.
Porter Novelli was awarded best Facebook Communications Campaign for the “Ben’s Beginner’s Cooking Contest” on behalf of Uncle Ben’s.
“This program demonstrates the critical importance of giving back to the community in order to help make it greater than it was before,” said Karen van Bergen, CEO, Porter Novelli. “The Uncle Ben’s program was designed to inspire parents to help their children learn to cook so they can make smart, healthy meal choices throughout their lives.
“True engagement at the community level is a cornerstone of building lifelong relationships between brands and consumers,” van Bergen added.