Global public relations leader Porter Novelli announced Steve Loynes has joined the agency as director and head of the UK technology practice. Loynes will report to Fenella Grey, managing director, UK and Rich Cline, senior partner and head of Porter Novelli’s global technology practice.

Steve Loynes photo

Loynes will play an important role in the agency’s rapidly expanding technology practice. He will also be responsible for driving continued growth for the technology practice in the EMEA region, with a strong focus on the UK.

“Steve’s experience and deep knowledge across a wide range of technology verticals, from B2B to consumer, make him a huge asset to our clients and the right fit for this important role,” said Cline. “Not only will he be an important client counsellor and advisor, he’ll be a key player as we look to further expand the global technology practice worldwide.”

Prior to Porter Novelli, Loynes served as managing director, technology at Hill+Knowlton Strategies UK and managing director at Chameleon PR. He has also worked in-house at Cambridge Technology Partners and Novell and with clients including Alstom Power, BT, Citrix, Hitachi Data Systems, Intel, Microsoft, Motorola, Orange and Siemens

“We’re thrilled to welcome Steve to our UK technology team,” said Grey. “His leadership will be instrumental as we aim to attract and retain the very best tech talent to serve our clients, and his wealth of experience is a wonderful addition to our team’s strong capabilities in EMEA.”

“I couldn’t be happier to join the talented team at Porter Novelli,” said Loynes. “I aim to build on the buzz and momentum from recent wins, driving even more growth for the practice, and I’m excited to lead our teams in bringing creative, effective and results-driven programmes to our clients.”

Loynes joined Porter Novelli effective 5 January 2015.