Global public relations leader Porter Novelli announced Nicole Yost has joined the company as head of UK health & wellness practice. Yost joined the agency on February 2 and reports to Fenella Grey, managing director, UK.
In addition to leading the work for top clients, Yost’s remit includes further growing Porter Novelli’s UK health and wellness practice and working in collaboration with Paul George, head of Porter Novelli’s global health & wellness practice.
“Nicole brings a wealth of experience in healthcare communications and journalism to this role and we know her leadership will bring impressive results for our clients,” said Grey. “Our health & wellness practice has recently scored several big wins, and this important hire will continue to propel the global practice forward in 2015.”
Yost joins Porter Novelli from Ogilvy Healthworld, where she was senior director for the PR team. She has supported pharmaceutical and biotechnology companies across a broad range of strategic communications programmes and therapy areas including oncology, CNS, diabetes, rare diseases and nutrition. Prior to Ogilvy, Yost served as associate partner at College Hill Life Sciences (Instinctif) and associate director at Tudor Reilly. Past client work has included Roche Pharmaceuticals, Boehringer Ingelheim, Lundbeck and Nestlé. She was previously a reporter for the pharmaceutical industry publication Scrip Intelligence.
“I am thrilled to join the talented health and wellness team at Porter Novelli,” said Yost. “I’m looking forward to working with the impressive range of clients and driving growth within the division.”
Yost is a trustee of Genetic Alliance UK. She has a degree in medical sciences and an MBA with distinction from Warwick Business School.