On Tuesday the ALS Association and PN won “Gold” at the Cannes Lions Awards in the PR: Digital & Social>Use of Co-Creation & User Generated Content category for the “ALS Ice Bucket Challenge” campaign. This is Porter Novelli’s first win in Cannes.

Nancy Frates (second from left, mother of Pete Frates, co-founder of the Ice Bucket Challenge), Pat Quinn (second from right, co-founder of the Ice Bucket Challenge) and Brian Frederick with ALSA (formerly with PN).

Porter Novelli CEO Karen van Bergen was there to accept the award alongside Nancy Frates (mother of Pete Frates, co-founder of the Ice Bucket Challenge), Pat Quinn (co-founder of the Ice Bucket Challenge) and Brian Frederick with ALSA (formerly with PN).

Check out the winning submission here.

The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France.