Agency Wins One Diamond and Two Gold Latin America SABRE Awards
Global public relations leader Porter Novelli (PN) was named Mexico Agency of the Year and brought home three 2015 Latin America SABRE Awards at the first-ever Latin America SABRE Awards Ceremony in Sao Paulo on December 2. The SABRE Awards, which recognize Superior Achievement in Branding and Reputation, are presented by The Holmes Group, a leading global public relations publishing operation.
In awarding the title of “Mexico Agency of the Year,” The Holmes Report highlighted Porter Novelli’s “unusually collaborative culture,” social and analytics capabilities and a record of notable new business wins in 2015. The Holmes Report’s Agency of the Year honors are considered the ultimate benchmark of PR firm performance. Decisions are made by Holmes Report editors, based on the publication’s Report Card research process, which reviews the performance of more than 400 firms worldwide.
“It’s a great honor to be recognized as a top public relations agency in Latin America,” said Karen Ovseyevitz, president, Latin America, Porter Novelli. “This achievement would be impossible without our talented employees and fantastic clients and partners. We celebrate and thank them in accepting this award.”
Porter Novelli won three awards for outstanding client work. Porter Novelli Mexico was awarded a Diamond Award in the “Measurement and Evaluation” category on behalf of Microsoft LATAM for its public relations measurement system. Diamond Awards are designed to recognize the increasingly strategic role of public relations agencies and importance in the C-suite.
Porter Novelli was also awarded two Gold SABRE Awards, which recognize excellence in public relations programming:
- Porter Novelli Argentina for “Player Escort Program” in the “Multi-market Campaign” category on behalf of Arcos Dorados
- In Press Porter Novelli (Brazil) for “#vemprocoracao (#cometotheheart)” in the “Corporate Image” category on behalf of Extraordinary Secretariat for 2014 FIFA World Cup Brazil in Mato Grosso
“We are doing powerful, results-driven work across Latin America in partnership with our clients, and we’re thrilled to see that recognized with these awards,” said Ovseyevitz.
Entries were judged by a jury of senior figures from top corporations and organizations.