Global public relations leader Porter Novelli (PN) announced that Verónica González has joined its Mexico City office to lead the local Health and Wellness Practice. González will oversee the agency’s work with health and wellness brands in Latin America and spearhead the practice’s development in the region. She joined the agency on November 17, and reports to Sandra Kleinburg, partner and managing director, Mexico.
“Our health and wellness practice in Mexico is growing steadily, and the addition of Verónica to our team reflects the increased focus we are placing on this important and fast-growing part of our business,” said Kleinburg. “Veronica brings deep expertise in healthcare communications and we’re confident she will continue to drive our momentum.”
González has more than 18 years of experience in health and corporate communications, specializing in reputation management, critical issues and health professional and patient relations. Prior to joining Porter Novelli, González was group director at Jeffrey Group, where she was responsible for a wide portfolio of the agency’s clients, including Mead Johnson Nutrition, Merck, Novartis and Johnson & Johnson. Prior to that, she spent 13 years at Cohn & Wolfe, where she served as senior vice president, working with clients across practice areas, including consumer, technology and healthcare. There she founded and led the agency’s nutrition and wellbeing practice as practice director. González began her career as a reporter. In addition, she has been a spokesperson for Fundación Dianui, a nonprofit association focused on enhancing child nutrition in Mexico.
“I’m thrilled to join the Porter Novelli team and contribute to the great work being done in the health and wellness practice,” said González. “This is a particularly exciting time in the growth of the practice in Mexico, and I look forward to putting additional energy behind its development as we move forward.”
González holds a bachelor’s degree in communications from Universidad Iberoamericana, a certification in public health from the Instituto Nacional de Salud Pública and a certification in international communications from the Instituto Tecnológico Autónomo de México.