We’re excited to celebrate a big win at last night’s PRWeek Awards. We, along with our agency partner Vossler, took won Best Use of Broadcast, Film or Video for the “T-Mobile Pets Unleashed” video for our client T-Mobile. From PRWeek:
Sending the Pets Unleashed video and a teaser pitch to media the evening of March 31 helped ensure inclusion in April 1 morning broadcast coverage, social conversations, and the first iterations of media “best-of” April Fools’ Day round-ups. Playing it straight with media also helped grab attention.
A cheeky blog post by T-Mobile CEO John Legere led visitors to a mock website with the pet-plan offer.
The campaign far exceeded all objectives. Results included 229-plus earned placements (more than 600 million impressions) across top-tier consumer, business, and technology publications.
Congratulations to T-Mobile as well as the Porter Novelli team that worked to achieve such award-winning success! Watch the winning spot below.