We Created a World First

7UP refreshed their packaging and creative look and engaged us to make it news.

Based 7up brand attributes including the idea that originality and authenticity refresh the world, we worked with mother of the knit-bombing movement, Magda Sayed, to giving an iconic double-decker bus a knit ‘refresh’.

Results

Global awareness was the goal and we achieved it! We created a single moment in time across 140 countries with a first of its kind activation.