Porter Novelli

“The Haka 360 Experience”

“The Haka 360 Experience”

Tradition Meets the Fututre

We took the field with All Blacks sponsor, AIG, to give rugby fans the ultimate experience – a 360° display of the iconic Haka performance. In a world first, the powerful ritual was brought to life for fans beyond the stadium.


Alongside an impressive 100% positive sentiment in social media posts, AIG received extensive coverage across local and national outlets, reaching over 7 million people in New Zealand alone.

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