Reviving a Fashion Icon With Data
Timberland couldn’t say it was fashionable again; it had to show it. We got our lifestyle-savvy data analysts to gather insights about the brand through consumer, influencer and media conversations to create engaging experiences in local markets around the globe.
Style influencers got the message. There was a 500 percent increase in social engagement with the brand – nearly all of it delivering the message that Timberland is a cool and relevant brand for today.