Porter Novelli

Beyond The Boot

Beyond The Boot

FASHIONING A FUTURE OF STYLE AND SOCIAL IMPACT

To reassert their historic style and build brand affinity with a new generation of consumers, Timberland partnered with us. Together, we were able to revitalize the brand through both global Purpose development, dedicated to environmental and social justice, and an authentic, immersive experience tailored to younger audiences.

Timberland has been our partner for nearly 20 years, and through this relationship and storytelling, we were able to empower customers and companies to further serve their communities and advocate for change.

Results

Throughout our engagement, we secured more than 100 high-profile business and CSR-focused speaking engagements; over 50 leading business and CSR awards; hundreds of feature stories positively mentioning executives, initiatives and products; and increased popularity among Millennials and younger consumers.

INTERESTED IN WORKING TOGETHER?

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