Intention and Action.
While the launch of a new anti-pigment cream excites the beauty news pages, Eucerin’s challenge to us was to drive a deeper emotional connection with the brand and elevate the coverage onto the features pages of lifestyle magazines.
Hyperpigmentation is a skin condition that effects a large proportion of women globally, with 28% citing that it’s one of the most frustrating skin issues. Those who suffer from it talk about how it affects their confidence and overall wellbeing. Sophie Habboo was an advocate for the brand#, following us sending samples out to her and it having a positive affect on her pigmentation. By recruiting her as an official brand ambassador we were able to place media interviews with her talking about the emotional effects pf pigmentation and how life changing it is when you find the right solution, citing Eucerin products as the ones that work for her.
NIVEA’s launch of its new Magic Bar warranted a bigger platform than product placement. The brand was already working with surfer and sustainability champion Lucy Campbell; we used the launch of the product, and the link with Lucy, to launch a wider initiative encouraging people to recycle more of their bathroom waste – while 90% regularly recycle, less than 50% recycle bathroom waste.
The #CutbackOnPlasticPollution campaign highlights how small changes in everyday bathroom routines can help the health of our Oceans, positioning NIVEA’s new sustainability range as an easy and accessible way to take a step in the right direction.