Intention and Action.
Porter Novelli worked with the CDC Foundation to launch the “Live to the Beat” initiative, a national campaign that aims to reduce the risk of heart disease among Black adults ages 35-54 by empowering them to move more, eat better, quit smoking and address factors like hypertension, high cholesterol and high blood sugar. The message is about taking small steps over time.
To increase the impact of the campaign, Porter Novelli facilitated partnerships with the Black Heart Association, GirlTrek and funders such as Bayer and Amgen, and managed influencer activations with Jazzy Jeff (@djjazzyjeff), Martinus Evans (@300poundsandrunning), and Kevin Fredericks (@kevonstage). The PN team was able to inspire the participation of CDCF, Bayer, and Amgen employees during the launch of the program.