Intention and Action.
The ambition is big – to drive a closer human connection with consumers and have Nivea in every bathroom cabinet across the UK. In such a competitive and innovative market, we work closely with the brand team to uncover emotive insights around what people are looking for from their skincare, in order to successfully bring to life the product benefits. Strategies have included the relentless engagement of beauty journalists about Nivea so it is always high in consideration…READ MORE
Activity has included product and innovative ingredient launches like Q10 and seasonal campaigns and partnerships with influencers including Matthew Williamson and numerous beauty gurus, ‘influencers’ and makeup artists. Nivea has supported men’s inner confidence by being performance ready with LFC, supported key workers during the pandemic by sharing little pots of joy. Timely Newsjacking also created the successful ‘Markle Sparkle’ to bring in brand fame.
Our partnership also means we support Nivea across crisis so we were hands on when media buying algorithms meant Nivea was seen advertising on the channel, unbeknown to the client. We were also quickly on hand when Which? Magazine wrongly accused Nivea Sun of not being of high enough standard to protect children in the sun.