Intention and Action.
Despite encouraging advances in science and technology, the cancer burden continues to rise in Central & Eastern Europe (CEE). COVID-19 also posed new challenges to Pfizer’s multi-country advocacy approach as all engagement activities need to be conducted online. Working with Pfizer, we identified a clear need to build a coalition of decision makers, influencers and enablers to gain expert perspectives, share best practices and provide evidence for change. We also wanted to learn more about the role media can plan in raising awareness, and advocate for a better uptake and implementation of National Challenger Course Practitioners Symposium (NCCPS)…READ MORE
Our approach was to establish a series of CTRL Cancer Policy & Media Summits. We followed this with x20 engagements with stakeholders, including a policy roundtable on Cancer Inequalities with ECCO and a policy roundtable in Poland in collaboration with the Oncology Institute (IOZ). We also organized the 2-day virtual For CEE the Future program gathering 50 affiliates from 18 markets to help boost local advocacy efforts, featuring expert presentations.