Intention and Action.
As a global leader in logistics with a long standing heritage and instantly recognisable brand identity, UPS had an awareness level many brands could only dream of. However, for our UK client, the consumer perception of UPS was a very stuffy, corporate, US brand. Their desire was to be seen as a more purpose-led and modern brand, accessible to consumers and small businesses alike. We therefore have helped UPS globally shift perceptions…READ MORE
Over the last 18 months we worked carefully to map their customers across their supply chain and carefully choreograph activity to help drive the change in perception. A range of campaigns, both in the UK and across their European network, all aimed at shifting that perception, growing their customer base of SMBs and increasing awareness of their core proposition direct to consumers. These included; an EMEA wide ecommerce report into shifting consumer attitudes when it comes to online shopping and their priorities and expectations of retailers and delivery partners on sustainability, a strategic partnership with The Sun to deliver care packages to NHS and hospital workers during COVID and a campaign promoting UPS’s work with LGBTQIA+ community for pride week. More recently, we developed a communications strategy to bring to life sustainability ambitions.