Intention and Action.
Vivo are a new handset brand to the UK market, having only launched in late 2020. With just a handful of device samples, a very modest budget and just two weeks to activate an awareness raising campaign around the Euros, we needed to go big. We had to ensure we got the right people talking about the brand, outside of tech reviews. A strong content and social strategy was key as well as managing influencers around individual games. Activity included partnerships with Heart Radio Scotland and Radio X across the short tournament period in addition to two media events where journalists were invited to a smartphone photography masterclass prior to hosting at the game. We made the journey to Wembley an opportunity to capture content on the move (a key product feature), working with a freestyle footballer who keepie-uppied all the way there…READ MORE
We reunited Frank Skinner and David Baddiel at the England v Germany game – with their selfie going viral and secured coverage across TV, National print and Social media. Celebrities to the games included Mick Jagger, Amanda Holden and Kelly Brook to name just a few – all of whom exceeded delivery on their social channels with just a gifted ticket. We also helped stem cell donor, Sam Astley get to the game having missed semi-final due to his commitment to helping others and kicked-off a pre-cursor to vivo’s commitment to Grassroots Football in the UK. Tickets were given to grassroots volunteers and activated via Robbie Savage and Joe Cole’s social channels to promote their respective charitable foundations.