As a new OPRG report sheds light on the challenge of health equity, Porter Novelli’s new offering empowers companies to become part of the solution
NEW YORK, November 8, 2023 – As part of its Justice, Equity, Diversity, and Inclusion (JEDI) Advisory Services, Porter Novelli, the strategic communications company built on purpose to Do Business Better, has launched Equity Intervention, a new offering to support companies as they look to create health equity strategies and programs.
The Enduring Challenge of Health Equity
This launch aligns with the recent publication of an eye-opening new report by Porter Novelli’s parent company Omnicom PR Group (OPRG), The Intersection of Health Equity in Communities & Business Strategy: A Call-to-Action. Published in partnership with The Atlantic, the report investigates the lived experiences of diverse communities around the globe, and their access to healthcare.
Among OPRG’s report’s key insights, 62% of its more than 6,000 respondents reported experiencing explicit discrimination when seeking healthcare, while 77% reported a lack of trust in the healthcare system. These findings were most pronounced among non-White, LGBTQAI+, and immigrant communities. View the full report here.
An Approach for Every Phase of the Health Equity Journey
Porter Novelli’s Equity Intervention assesses a company’s current state in relation to systemic inadequacies, properties, and assets, as well as clients and barriers, while helping companies discern their greatest opportunity for impact. Based on these assessments, Porter Novelli designs an intervention strategy specific to a company’s individual goals, and then drives adoption through communications that incite action. The process results in a program that empowers companies to make bold moves that drive forward health equity in ways that are authentic to their organization.
“There is a business case for organizations to commit to health equity, from employee engagement to product development and brand reputation,” says Maura Bergen, EVP, Health Lead at Porter Novelli. “By clarifying and confronting the issues they face, our new Equity Intervention offering can help companies do business better, and be a force for good.”
Deidra Johnson, VP, Global JEDI Advisory Services Practice Lead at Porter Novelli, adds: “Health equity is achieved when everyone can attain their full potential for health and well-being, and language and communication are its key drivers. Through our Equity Intervention, Porter Novelli can support governments, companies and non-profits at any stage of their journey to define, shape, and communicate their role in creating health equity.”
To learn more about Porter Novelli’s Equity Intervention, contact Lisa Cesarano.
About Porter Novelli
Porter Novelli is the strategic communications company built on purpose to Do Business Better. In a shifting landscape of new influence and audience power, we decode change, navigate culture, and deepen authenticity to unlock value for our clients. Our global network of sharp minds synched with our world class smart data empower us to communicate at the speed of culture. Porter Novelli is part of Omnicom PR Group (OPRG). www.porternovelli.com.
About Porter Novelli’s JEDI Advisory Services
As stakeholders demand that businesses carefully examine all aspects of their operations and behaviors, companies and brands are increasingly being called upon to share their commitments, including how they will actively address inequities and ensure inclusion both in society and within their organization. In response to this dynamic, Porter Novelli established its Justice, Equity, Diversity, and Inclusion (JEDI) Advisory Services to help leaders and businesses integrate JEDI into every aspect of an organization and become a force for good.
About The Intersection of Health Equity in Communities & Business Strategy: A Call-to-Action
As part of a partnership with The Atlantic, Omnicom PR Group has captured robust data on the experiences of 6,000 individuals representing non-white, LGBTQAI+ and immigrant communities, accessing healthcare in the US, UK, Spain, and Germany. Among other key insights, the research revealed that six out of 10 surveyed experienced discrimination when seeking healthcare and 80% reported a lack of trust in the healthcare system. In addition to providing extensive new data on the major barriers, the report also provides useful guidance for businesses to help address these issues. View the full report here.
About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG) is the largest global network of communications and consulting agencies in the world. It is home to three of the top global PR agencies Fleishman Hillard, Ketchum and Porter Novelli and more than a dozen specialist agencies in corporate and public affairs, political consulting and advertising, language strategy, global health strategy and organizational transformation. OPRG is part of Omnicom Group Inc. (NYSE: OMC). www.TeamOPRG.com.