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We motivate people to change deeply ingrained behaviors rooted in cultural and social norms. Our results are greater than influencing people. We make them believe.

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Porter Novelli Names Two New Partners to their Leadership Team
Porter Novelli Names Two New Partners to their Leadership Team

Global public relations leader Porter Novelli (PN) has appointed two new partners to the firm. These appointments come in recognition of a deep commitment to attracting and developing the best talent; delivering strategic, results-oriented programs for clients; and driving strategic, sustainable growth for the agency. The partners are: Dave Black,

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Nicole Yost Joins Porter Novelli as Head of UK Health & Wellness Practice
Nicole Yost Joins Porter Novelli as Head of UK Health & Wellness Practice

Global public relations leader Porter Novelli announced Nicole Yost has joined the company as head of UK health & wellness practice. Yost joined the agency on February 2 and reports to Fenella Grey, managing director, UK. In addition to leading the work for top clients, Yost’s remit includes further growing

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Christine Cea To Lead Porter Novelli Global Consumer Practice
Christine Cea To Lead Porter Novelli Global Consumer Practice

Porter Novelli, a leading global public relations agency, announced the appointment of Christine Cea as global consumer practice leader. She reports to Karen van Bergen, chief executive officer, and sits on the executive committee advisory board. Cea, who has a career-long specialty in consumer lifestyle and integrated marketing communications, previously

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The creative process may involve even more science than we thought according to some research: bit.ly/1aKlmuV

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Hashtags are fun, sure, but their role in paid marketing is more than questionable: bit.ly/1FPj4nx

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There's a new study on corporate social media usage and it's got more than a few surprises: bit.ly/1zTgg5c