WE NAVIGATE CHANGE TO INFLUENCE AND SHAPE REPUTATION
WE NAVIGATE CHANGE TO INFLUENCE AND SHAPE REPUTATION
WE NAVIGATE CHANGE TO INFLUENCE AND SHAPE REPUTATION
WE NAVIGATE CHANGE TO INFLUENCE AND SHAPE REPUTATION
WE NAVIGATE CHANGE TO INFLUENCE AND SHAPE REPUTATION
We develop local and regional communication campaigns
to meet the challenges of a changing world. Through our
network of 18 offices and with more that 450 coworkers,
we bring together smart data and sharp minds to shape
reputation and drive growth for clients from all sizes
and in different industries.
We combine the strong expertise and footprint
of a global company with deep local market insights
and capabilities. And we have built a great place to work for
our people providing strong culture, innovative workplace
practices and driving diversity and inclusion.
News
Technology ,Newsroom ,PNPerspectives / 15.3.23
Cuida tu reputación o tendrás un colapso estilo Silicon Valley Bank
Health and Wellness ,Culture ,PNPerspectives / 03.1.23
Los filtros que esconden el estado de nuestra salud mental
Being creative: time to ditch brainstorms?
News ,PNPerspectives ,Climate Action & Sustainability / 10.8.22
Curious about what’s been driving the conversation in sustainability, purpose and ESG?
News ,Creative Services/PN Creative ,Newsroom ,PNPerspectives ,Sustainability ,Employee Engagement ,Diversity and Inclusion ,Climate Action & Sustainability / 28.7.22
Cannes Lions Decoded
News ,Culture ,Newsroom ,PNPerspectives / 21.7.22
Stopping the doom scroll is crucial to securing a brighter future for news outlets – but how?
Culture ,PNPerspectives ,Leadership / 23.6.22
I never saw him – But I knew him’: What modern-day communications has to learn from the 1930s
Communication is Key: Transparency’s role in sustainability efforts
News ,Newsroom ,PNPerspectives / 18.5.22
Forget the battle for eyeballs. Media must target hearts to reconnect with audiences
News ,Culture ,Newsroom ,PNPerspectives / 12.5.22
The Future Kings Say-Do Moment reading the Queens speech
Culture ,Newsroom ,PNPerspectives ,COVID-19 / 04.5.22
Can the media ever step back from its role in the culture wars?
Health and Wellness ,PNPerspectives ,COVID-19 / 27.4.22
The pandemic pushed the pharma industry into the spotlight: What happens next?
Health and Wellness ,Culture ,PNPerspectives / 15.4.22
Reinforcing the value of good comms for small charities
Health and Wellness ,Purpose ,PNPerspectives ,COVID-19 ,Sustainability ,Climate Action & Sustainability / 06.4.22
It’s time to do, not debate, this World Health Day
Creative Services/PN Creative ,PNPerspectives / 31.3.22
Unlocking the Magic of Creativity in All Areas
News ,Newsroom ,PNPerspectives / 24.3.22
Alice in Sunakland? Analysing the Say-Do of the Spring Statement
Technology ,Culture ,PNPerspectives / 28.2.22
Flip that phone around, the future of social is vertical
Corporate Reputation ,Purpose ,PNPerspectives ,Sustainability / 21.2.22
Even in an age of clickbait and sensationalism, transparency shouldn’t be your downfall
Food & Nutrition ,PN Perspectives / 27.1.22
Planting the future for brands: is it plant way or the highway?
As the tussle at the top table resurfaces, meet the new kid on the block ready to challenge the CMO
News / 19.9.21
Kevin Pratt, Editor of Forbes Advisor UK, looks at how we all need to Mind The Say-Do Gap
News / 19.9.21
John Crowley, Media Advisor, discusses the ‘Do-It’ Moment and what it means for us all
Work
PEDIGREE ADOPTAME
Educate people about the importance of responsible adoption and animal care
Challenge
To position Pedigree® as the brand that leads adoption and animal welfare efforts in Mexico and to promote Pedigree Adoptame® as the biggest adoption program that supports, trains and brings together more organizations focused on rescue and animal protection in the country. For the first time Pedigree Adoptame® was going to extend their experience with dog’ shelters outside their network in an event where responsible adoption was the main cause. To give continuity to “Feed the good”, we replicated the social initiative where sharing pet paws through social media counted for a donation of 70 pounds of dog food (double the goal at Feeding the good) and we included an additional activity, 20 influencers sponsored dogs that were waiting for a second chance, so we could sensitize media and pet lovers about the importance to adopt and to approach dog’ shelters that fulfill effective adoptions. Thanks to the buzz generated, both in traditional media outlets and social media, Adoptafest became the Mexico´s biggest pet adoption event and for second time Pedigree became trending topic, but this time through two hashtags #Adoptafest and #QuienSalvaAQuien (Who rescued who).Activation
- Almost 20 digital influencers joining the cause as a good will act
- More than 35 media outlets attending to the previous round table and to Adoptafest event
- 245 notes on traditional media, print, web, television and radio
- 122 million people were impacted and reached
- 34 million digital impacts
- Ad Equivalence for $361,339.52 USD
- 520 pet’s adoption requests during the event
- #QuiénSalvaAQuién and #Adoptafest become national and local trending topic for two consecutive days
- We collected 36 thousand paws on Instagram and Twitter to donate 70 tons of Pedigree® to 44 shelters
SONY WORLD PHOTOGRAPHY AWARDS 2020
Drive participation of Latin America photographers to the yearly global contest organized by SONY
Challenge
Amplify communication to achieve a greater number of entries in the region for the SONY Global Photo Contest.Activation
Coordination of actions in 10 countries over an 11-month period.
- July 2019: Distribution of the opening press release in 9 countries
- August 2019: visit of Scott Gray (CEO of the World Photography Organization) to Argentina and meeting with local media
- October 2019: Announcement of the SWPA Expo 2019 tour in Medellin, Colombia
- November 2019: Expo Medellín coverage and attention to photographers and media
- December 2019: elaboration and distribution of winning photographers’ success stories. Distribution of “Last Call” press release for registrations
- April 2020: announcement of winners of some categories
- June 2020: announcement of global, Latin American winners and coordination of interviews in 5 countries
KELLOGG'S
Take advantage of World Food Day to position the ‘Better Days’ program, Kelloggs’ volunteer and CSR actions in media and social media.
Challenge
Take advantage of World Food Day to position the 'Better Days' program, Kelloggs' volunteer and CSR actions in media and social media.Strategy
Creation of an ecosystem of integrated communication actions that present various stories about the ‘Better Days’ program and are focused on generating news, a contest with influencers, podcasts and virtual conversations.