REPOSITIONING AS LEADERS IN HEALTH & SUSTAINABILITY

Almond Board of California has partnered with us since 2000 to increase demand, consumption and positive perception of almonds globally.

We developed an industry narrative that contextualized the value of almonds and positioned the industry as a leader in sustainable farming practices.

Results

Almonds are the #1 nut associated with healthy eating and have enjoyed a 138% increase in global shipments, which meant more than 2B pounds in 2018. The reputation messaging is seamlessly being integrated into all consumer, health and food professional campaigns.