New, strategic offering empowers companies to transform highly reactive moments into social engagement opportunities 

In today’s fast-evolving societal landscape, stakeholders expect companies to engage with pressing social issues and events, politically charged moments, and global crises that shape our world. To help companies navigate these inflection points, Porter Novelli, the strategic communications company built on purpose to Do Business Better, has launched PN Engage—a proprietary methodology designed to help companies show up as agile, confident, authentic, and impactful in their actions around social issues.

Decoding Change, Navigating Culture

PN Engage helps organizations build a tailored roadmap to meet the complexity of modern stakeholder expectations and navigate through interconnected issues—while remaining grounded in their core mission and values. It enables brands to act swiftly and effectively during critical moments, ensuring their response is authentic to who they are, and prevents being caught off guard in a potential crisis.

“Whether it’s a reactive response to a national tragedy or a way to inform a proactive thought leadership campaign, PN Engage helps companies create a social engagement strategy based on factors that align with their values,ultimately enabling them to do business better,” says Sandy Skees, EVP / Global Lead, Purpose & Impact at Porter Novelli.

A Multidisciplinary Methodology  

PN Engage sits at the intersection of several Porter Novelli disciplines including reputation management; purpose + impact; internal communications; Justice, Equity, Diversity, Inclusion; strategic planning; and analytics. Applying a proprietary, three-phase methodology to every engagement, PN Engage leverages the expertise of senior counselors across these disciplines at each of the following phases: 

  • Discover: Conduct deep research and analysis of a company’s mission, values, stakeholders, key issues, and infrastructure.  
  • Develop: Co-create a customized framework and resources for the company. 
  • Deploy: Activate and test the framework through scenario planning.  

The result: a collaborative, custom-built framework that leads to more strategic engagement and activations around social issues. 

To learn more about PN ENGAGE, contact