Our Heritage

50 years ago, Jack Porter and Bill Novelli opened our doors—and people’s eyes and minds—with a company driven by the idea that the art of communication could advance society. They looked for clients with the ambition to make a positive impact—and in doing so, achieve better business results than they thought possible.

Today, we believe companies that align their words with actions are seen as more credible and reliable, and those that communicate not only their intentions, but their organizational commitments remain relevant.

We help our clients find, live and tell those powerful stories that impact reputation, performance and society.

Some things we've done over the years...

As the agency that pioneered social marketing, we've been motivating people to change deeply ingrained behaviors and beliefs for more than 40 years.

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Our practice areas

Through our four capabilities, we bring the full force of our expertise to our clients:

  • Purpose & Impact
  • Corporate Counsel
  • EMPLOYEE EXPERIENCE
  • MARKET GROWTH

Purpose & Impact

We enhance and build your brand position, answering the call to influence cultrue and address injustice through action.

Corporate Counsel

We execute on your business strategy, in tandem with your societal goals, in today’s dynamic marketplace.

EMPLOYEE EXPERIENCE

We engage and galvanize your employee base for long-term loyalty and productivity.

MARKET GROWTH

We provide active and agile communications with your stakeholders always at the center.

HOW WE WORK

A fully integrated, global team works together to solve your business challenges.

  • Business Leadership
  • STRATEGIC PLANNING
  • Research
  • CREATIVE
  • CONTENT STRATEGY
  • REPUTATION MANAGEMENT
  • INTEGRATED EXECUTION
  • ANALYTICS AND MEASUREMENT

Business Leadership

Develop deep understanding of the industry and the business to look beyond the “ask” for the best solution to clients’ business and marketing challenges.

STRATEGIC PLANNING

Understand the audience, brand and environment, interrogate the research, discover unexpected, provocative insights and build bold strategies against them.

Research

From our own syndicated PNStyles database to large-scale, custom studies that provide insights into audiences and measurement of behavior changes

CREATIVE

Develop insight-driven campaigns for maximum audience engagement including shareable content creation, experiential marketing, social media campaigns and digital experiences.

CONTENT STRATEGY

Navigate complexity to find audiences where they are and engage them in measurable ways through earned, owned and paid channels.

REPUTATION MANAGEMENT

Use our proprietary model, insights and processes to help build reputation equity and achieve corporate goals. Minimize exposure to negative publicity before it happens with custom crisis plans and specialized simulations to prepare for the real thing.

INTEGRATED EXECUTION

With a full range of expertise and services we are able to execute multi-channel, cross-geographical campaigns flawlessly.

ANALYTICS AND MEASUREMENT

Combining proprietary algorithms with human analysis to dig through big data that helps you build, engage and influence. And constantly measure results and optimize campaigns.

A few of our clients

We partner with industry leaders in four practice areas to make positive impacts on their customers.

We strive
for better

When you create work with positive, meaningful and long-term impact, the industry notices.

Omnicom Public Relations Group

OPRG is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.