Over forty years ago, Jack Porter and Bill Novelli realized that classic marketing disciplines could be reapplied to public relations communications to make a positive social impact on the world. We like to say that we pioneered communications for behavior change. Through the years, we have never veered from the idea that smart and nimble messaging driven by a deep understanding of our target and market challenges can influence the audiences who matter most to our clients.
How We Work
A fully integrated, global team works together to solve your business challenges.
A Few of Our Clients
We partner with industry leaders in four practice areas to make positive impacts on their customers.
- Health and Wellness
- Food and Nutrition
Omnicom Public Relations Group
OPRG is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
Chief Executive Officer
Recognized for his ability to focus on long-term strategic opportunities as well as his tactical and interpersonal leadership skills — Porter Novelli Chief Executive Officer, Brad MacAfee, draws from more than 25 years of public relations experience in both agency and corporate positions.
Chief Operating Officer
Nick Propper focuses on ensuring the agency evolves ahead of the needs of our clients in this volatile global economy. Nick is challenging every corner of the agency to innovate, integrate and collaborate fiercely to put world-class, game-changing thinking in front of our clients.
Chief Financial Officer
Patrick Resk draws from years of executive experience to lead, guide and manage the financial strategy and health of Porter Novelli’s global network. Patrick recognizes the strategic opportunities for the organization that drive measurable, meaningful results.
Executive Vice President, Global Business Development and Marketing
Kate Cusick believes that Porter Novelli can claim a unique position in the marketplace, at the intersection of engagement and influence, to make a measurable impact for our clients. She is always seeking the best opportunities for us to partner with companies that share our vision while surpassing their business goals.
President, North America
Jennifer Swint ensures we deliver client service excellence by building “best team” solutions. Drawing upon nearly 30 years of experience helping clients navigate tough issue and reputational challenges, Jennifer pushes teams to find the intersection of policy, business and societal issues.
President, Latin America
In more than 20 years at Porter Novelli, Karen Ovseyevitz now leads 18 offices in the region and has built one of the most successful agencies in Latin America. Karen is focused on innovation and results for our clients, with a focus on people and culture. Our offices have been highly recognized for client service, strategic thinking, agility and impact.
Rich Cline has been in the public relations and communications industry for more than two decades, acting as speechwriter for CEOs, chief message architect for dozens of emerging enterprises and investor relations liaison to top Silicon Valley brands. Rich was selected as one of PRWeek’s “40 Under 40” and has been listed as Who’s Who in the Silicon Valley Business Journal twice. Before his career in communications, Rich was an award-winning journalist.
Partner, Global Health & Wellness Lead
Paul George is highly regarded for his ability to anticipate client needs and lead integrated teams through complex advocacy, market access and media campaigns. Paul has experience in more than 20 therapeutic areas and multiple health care sectors at global, regional and local levels and believes fiercely that the secret to success is hard work and collaboration
Executive Vice President, Global Reputation Management
Sean Smith has a unique understanding of today’s volatile business environment, from the sky-high expectations people have of businesses, to how public opinion is actually formed. Sean has served at the highest levels of national politics and government and understands how to build campaigns that reach the right target audience to change opinions.
Executive Vice President, Strategic Planning
Carrie Schum leads the Strategic Planning, Analytics and Research Group. Her role is to create the strategies that unite communications programs, ensure they are executed as planned and oversee the research that helps ensure a program will deliver results. Carrie spent 10 years as a member of the health care team and has deep background in issues such as tobacco control, vaccine safety and premature birth. She is regularly sought as a speaker and author on communications research and measurement.
Senior Vice President, Analytics
James O’Malley leads Porter Novelli’s analytics team helping clients use data to uncover audience insights, shape communications plans and evaluate the effectiveness of public relations. James received a 2014 PRWeek Award for Best Use of Analytics and was named a PR News 2012 Rising Star. He is a member of the International Association for Measurement and Evaluation of Communications (AMEC). He regularly is published and quoted and has spoken on the topics of social media, data and analytics.
Partner, Global Learning & Development
Melissa is responsible for leading learning and development for the firm globally, driving the agency’s broad-based learning agenda for continued innovation and impact. In addition to over two decades of experience in social marketing, strategic planning, message development and positioning, she also brings 25 years of teaching experience to her role.
Soon Mee Kim
Executive Vice President, Global Diversity & Inclusion
Soon Mee works in partnership with Global CEO Brad MacAfee to evaluate, implement and develop policies, practices and programs that promote diversity, inclusion and accelerate innovation at Porter Novelli. A dreamer and a doer, she is passionate about workplace culture, developing talent, counseling clients, and creating campaigns, products and services for organizations focused on innovation and social impact.
Executive Vice President, Global Organizational Change & Effectiveness
Jana is working to embrace our diverse talent and drive more meaningful collaboration for our work, our clients and our talent. As someone who has pursued a nonlinear career path, she believes in the potential that comes from divergent perspectives and experiences. In 2007, she was named Top 40 Under 40 by the Atlanta Business Chronicle and has been a member of the board of Georgia State University’s School of Public Health since 2014.