Some things we've done over the years...

As the agency that pioneered social marketing, we-ve been motivating people to change deeply ingrained behaviors and beliefs for more than 40 years.

Created with Sketch. 2010 2000 1990 1980 1972 PRESENT

Our practice areas

HOW WE WORK

A fully integrated, global team works together to solve your business challenges.

  • Business Leadership
  • STRATEGIC PLANNING
  • Research
  • CREATIVE
  • CONTENT STRATEGY
  • REPUTATION MANAGEMENT
  • INTEGRATED EXECUTION
  • ANALYTICS AND MEASUREMENT

Business Leadership

Develop deep understanding of the industry and the business to look beyond the “ask” for the best solution to clients’ business and marketing challenges.

STRATEGIC PLANNING

Understand the audience, brand and environment, interrogate the research, discover unexpected, provocative insights and build bold strategies against them.

Research

From our own syndicated PNStyles database to large-scale, custom studies that provide insights into audiences and measurement of behavior changes

CREATIVE

Develop insight-driven campaigns for maximum audience engagement including shareable content creation, experiential marketing, social media campaigns and digital experiences.

CONTENT STRATEGY

Navigate complexity to find audiences where they are and engage them in a measurable ways through earned, owned and paid channels.

REPUTATION MANAGEMENT

Use our proprietary model, insights and processes to help build reputation equity and achieve corporate goals. Minimize exposure to negative publicity before it happens with custom crisis plans and specialized simulations to prepare for the real thing.

INTEGRATED EXECUTION

With a full range of expertise and services we are able to execute multi-channel, cross-geographical campaigns flawlessly.

ANALYTICS AND MEASUREMENT

Combining proprietary algorithms with human analysis to dig through big data that helps you build, engage and influence. And constantly measure results and optimize campaigns.

A few of our clients

We partner with industry leaders in four practice areas to make positive impacts on their customers.

Our leaders

Our leaders

Brad Macafee

Chief Executive Officer

Recognized for his ability to focus on long-term strategic opportunities as well as his tactical and interpersonal leadership skills — Porter Novelli Chief Executive Officer, Brad MacAfee, draws from more than 25 years of public relations experience in both agency and corporate positions.

Brad Macafee

Chief Executive Officer

Patrick Resk

Chief Financial Officer

Patrick Resk draws from years of executive experience to lead, guide and manage the financial strategy and health of Porter Novelli’s global network. Patrick recognizes the strategic opportunities for the organization that drive measurable, meaningful results.

Patrick Resk

Chief Financial Officer

Kate Cusick

Chief Marketing Officer

Kate Cusick believes that Porter Novelli can claim a unique position in the marketplace, at the intersection of engagement and influence, to make a measurable impact for our clients. She is always seeking the best opportunities for us to partner with companies that share our vision while surpassing their business goals.

Kate Cusick

Chief Marketing Officer

Jennifer Swint

President, North America

Jennifer Swint ensures we deliver client service excellence by building “best team” solutions. Drawing upon nearly 30 years of experience helping clients navigate tough issue and reputational challenges, Jennifer pushes teams to find the intersection of policy, business and societal issues.

Jennifer Swint

President, North America

Karen Ovseyevitz

President, Partner Network

In more than 20 years at Porter Novelli, Karen Ovseyevitz now leads 18 offices in the region and has built one of the most successful agencies in Latin America. Karen is focused on innovation and results for our clients, with a focus on people and culture. Our offices have been highly recognized for client service, strategic thinking, agility and impact.

Karen Ovseyevitz

President, Partner Network

Paul George

Executive Vice President, Health

Paul George is highly regarded for his ability to anticipate client needs and lead integrated teams through complex advocacy, market access and media campaigns. Paul has experience in more than 20 therapeutic areas and multiple health care sectors at global, regional and local levels and believes fiercely that the secret to success is hard work and collaboration.

Paul George

Executive Vice President, Health

Sean Smith

Executive Vice President, Reputation

Sean Smith has a unique understanding of today’s volatile business environment, from the sky-high expectations people have of businesses, to how public opinion is actually formed. Sean has served at the highest levels of national politics and government and understands how to build campaigns that reach the right target audience to change opinions.

Sean Smith

Executive Vice President, Reputation

Rosy McGillan

Executive Vice President, Purpose

Rosy McGillan believes Purpose is an organization’s authentic role and value in society that allows it to grow its business while positively impacting the world. A 14-year Porter Novelli veteran, Rosy leads Porter Novelli’s global purpose practice and specializes in developing strategies to change behavior around complex issues like chronic disease, health care quality and access.

Rosy McGillan

Executive Vice President, Purpose

Melissa Taylor

Executive Vice President, Global Learning & Development

Melissa is responsible for leading learning and development for the firm globally, driving the agency’s broad-based learning agenda for continued innovation and impact. In addition to over two decades of experience in social marketing, strategic planning, message development and positioning, she also brings 25 years of teaching experience to her role.

Melissa Taylor

Executive Vice President, Global Learning & Development

Colleen Connors

Executive Vice President, Global Talent

Colleen Connors oversees the talent function across our global network. She plays a key role in developing and executing global strategic initiatives to advance employee engagement, learning and development and culture.

Colleen Connors

Executive Vice President, Global Talent

Soon Mee Kim

Executive Vice President, Global Diversity & Inclusion

Soon Mee works in partnership with Global CEO Brad MacAfee to evaluate, implement and develop policies, practices and programs that promote diversity, inclusion and accelerate innovation at Porter Novelli. A dreamer and a doer, she is passionate about workplace culture, developing talent, counseling clients, and creating campaigns, products and services for organizations focused on innovation and social impact.

Soon Mee Kim

Executive Vice President, Global Diversity & Inclusion

Carrie Schum

Executive Vice President, Strategic Planning

Carrie Schum leads the Strategic Planning, Analytics and Research Group. Her role is to create the strategies that unite communications programs, ensure they are executed as planned and oversee the research that helps ensure a program will deliver results. Carrie spent 10 years as a member of the health care team and has deep background in issues such as tobacco control, vaccine safety and premature birth. She is regularly sought as a speaker and author on communications research and measurement.

Carrie Schum

Executive Vice President, Strategic Planning

Jana Thomas

Executive Vice President, Global Organization Change & Effectiveness

Jana is working to embrace our diverse talent and drive more meaningful collaboration for our work, our clients and our talent. As someone who has pursued a nonlinear career path, she believes in the potential that comes from divergent perspectives and experiences. In 2007, she was named Top 40 Under 40 by the Atlanta Business Chronicle and has been a member of the board of Georgia State University’s School of Public Health since 2014.

Jana Thomas

Executive Vice President, Global Organization Change & Effectiveness

Omnicom Public Relations Group

OPRG is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.