Timberland’s needed to reassert their style relevance and introduce the brand to a new generation of consumers.
Timberland couldn’t say they were fashionable again. They needed to show it by bringing the brand to life through an authentic, immersive, experience tailored to younger lifestyles – and customizable around the world. We hosted a one-of-a-kind, hands-on experiences to showcase Timberland’s new footwear and apparel.
Style-influencers got the message. There was a 500% increase in conversations involving Timberland and 96% of the conversation following the event delivered the style message.