ALS

Intention and Action.

The ALS Association’s Ice Bucket Challenge became a global phenomenon and unified millions. However, the campaign itself outpaced education of both the organization and the illness it is trying to eradicate.

We therefore leveraged the heightened attention of this moment to shed light on the ALS Association, facilitating partnerships between university scientists and industry leaders, spreading disease awareness and continuing to propel the campaign’s positive momentum.

Impact.

Through our partnership, we helped the ALS Association raise approximately $220 million globally, nearly triple the amount of research conducted each year on ALS. We also secured coverage on more than 2K outlets ranging from TIME, CNN and BBC to Good Morning America and the Today Show.