T-Mobile

Potential and Action

Porter Novelli helps T-Mobile communicate clearly, consistently, and with speed – all while balancing unique stakeholder expectations and significant changes not just in the business, but in the category. From brand communications and employee engagement, to executive thought leadership and investor relations, Porter Novelli collaborates across T-Mobile to create and shift conversations in culture around things as diverse as the complexities of large-scale business transformation and emerging technologies like 5G. Whether the team is launching a gin to celebrate the country’s largest, fastest and most reliable 5G network or taking coverage above and beyond with a SpaceX partnership, Porter Novelli never loses the thread of Un-Carrier

Impact

The mutually reinforcing brand and corporate storytelling have successfully reshaped the narrative surrounding T-Mobile in the marketplace. This transformation unfolded initially with media and analysts, extended to consumers, and now resonates with Wall Street. T-Mobile has emerged as the leading network in the country, surpassing its closest competitors, Verizon and AT&T, in market value.